From Zero to Clients: Our Journey in Sales
Introduction
We want to share our journey of how we went from zero to acquiring clients and growing our business. We’ll take you through the key steps and challenges we faced in our sales process. So, if you’re looking to kickstart your own journey, stay tuned for valuable insights.
Finding the Right Industry
When we decided to start our business, we knew we needed to find clients who would pay for our services. Initially, we explored high-ticket industries like chiropractors, dentists, lawyers, and accountants, but soon realized it might be better to target individuals with smaller budgets, such as tinters and landscapers. This shift allowed us to gain traction in our early stages.
Sourcing Leads Efficiently
To source leads effectively, we began by manually searching for businesses on Google Maps. However, this process was time-consuming and inefficient. Realizing the importance of time management, we enlisted an executive assistant to create a Google sheet filled with potential leads from various cities across the country.
Perfecting the Cold Call
Our first attempts at cold calling were nerve-wracking. We remember the awkwardness of stumbling through those initial calls. Over time, we learned that practice and persistence were key. Recording and reviewing our calls helped us identify areas for improvement.
Building a Winning Script
Developing an effective script was crucial. We stumbled upon a helpful resource in Thomas Gunnet, who shared his successful sales script. We continued to iterate our script, making adjustments weekly, as well as refining our offer to potential clients.
Sales Meetings and Closing Clients
Scheduling sales meetings was a major milestone. We’ve found that it takes around 100 cold calls to secure a single sales meeting, and approximately 10 sales meetings to close one client. Our sweet spot for closing is usually the second meeting. After closing, we use Square as our payment processor to secure the deal.
Continuous Iteration and Improvement
We have always believed in the power of learning and improvement. Our journey has been filled with trial and error, from lead generation to crafting the perfect offer. We have read books and taken courses, seeking guidance and mentorship to refine our sales approach.
The Importance of Follow-Up
The sale is not complete until the payment is received. Follow-up plays a crucial role in ensuring clients stay engaged and satisfied. We’ve found that most of our clients came on board after diligent follow-up efforts.
Looking Ahead
While we have made considerable progress, we recognize that our journey is far from over. We are now focusing on strategies to attract clients rather than always reaching out to them. These strategies include utilizing Google ads, creating Facebook pages for specific industries, developing dedicated websites, and exploring the potential of attending conferences.
Conclusion
Our journey from zero to clients has been a rollercoaster of learning and growth. We hope our experience has offered valuable insights for anyone looking to venture into the world of sales and client acquisition. Remember, it’s a journey of constant improvement and adaptation.
If you’d like to learn more about building your business, check out our other articles on topics like team-building, marketing, and entrepreneurship.